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Possibilities are ‘Endless’ for Arizona Pro DJs

Published: Friday, June 15, 2012

Updated: Friday, July 20, 2012 13:07

Earlier this year, ASU student startup Arizona Pro DJs was named “Coolest American College Startup” of the year by Inc. magazine. Now, founder Will Curran and his team of DJs, promoters and event technicians are preparing to make some changes to company.

Arizona Pro DJs has been dedicated to throwing some of the biggest, high quality teen dance parties in Arizona and is responsible for events such as the ASU Undie Run and the Fiesta Bowl Block Party. These changes, an Arizona Pro DJs spokeswoman said, will up the ante in terms of entertainment and production value for large scale events and give new direction to the already successful company. 

Although the company wasn’t ready to reveal the big news to College Times, account manager and vice president of marketing Brittany Gazis said “things are about to get a whole lot bigger.”

On Saturday, the company will make several announcements at the Endless Teen Dance Party, held at the 12 West Main in Mesa. The celebration is a kick-off for the company’s big news and will be held in two parts.

The early part of the evening is the Endless Announcement Party, a corporate mixer and cocktail hour for VIP guests. During the event, Arizona Pro DJs will finally reveal its new direction to market vendors, venues representatives and previous clients.

The second part of the evening will be the teen dance party, which will focus on ages 14 to 18 – the company’s main demographic. As with most of their events, Arizona Pro DJs plans to go all out with a huge visual show complete with high-powered lasers and aerial effects, MCs, photographers and a mix of hip-hop, dub, electro house and top 40 hits all spun the company’s top DJs.

"Basically, this event will be showcasing what we do and celebrating the announcement that we're going to be making,” Gazis said.

Though mum’s the word when it comes to the big announcements, Gazis did tell us that the keyword to take note of in all of this is “endless.”

What does that mean? We’re not exactly sure, but, despite secrecy, there is speculation as to what the announcements will be on Friday.

In a previous interview with College Times, Curran expressed a desire to rename the company to better reflect the full capacity of services it offers. And according to Gazis, there are plans to expand into different areas in and outside of Arizona.

“We do primarily focus on the high school market, but we really like to do events that are all ages,” Gazis said. “We really want to continue our partnership with ASU and maybe expand that to other universities in the area.”

Over the years, Arizona Pro DJs has developed a great reputation with the local community and established a steady stream of business and clients across the state. The company members’ hope, Gazis said, is that they can continue to grow and impress their customers as they head in new directions.

“We've been growing super fast for such a small company and we just want to continue that success by not only thinking outside the box but completely crushing the box and everyone's expectations," she said. 

To RSVP for the dance party, teens can check out the event pages of the Arizona Pro DJs Facebook. Gazis said they are expecting between 400 and 600 teens to attend.

Endless Teen Dance Party, 12 West Main, 12 W. Main Street, Mesa, 480.600.8679, Saturday, June 16, 9 p.m. to 12 a.m., $5

For more information visit www.helloendless.com

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