ASU Unveils New Uniforms, Logos
Published: Tuesday, April 12, 2011
Updated: Tuesday, April 12, 2011 21:04
Arizona State University unveiled it's widely anticipated new look Tuesday afternoon. The uniforms heavily feature black, with multiple variations of the logo and a new look for the famed pitchfork. Sparky is gone from the helmet.
The university has teamed with Nike, the world's premier athletic branding company, for the past 12 months in a major rebranding campaign that launched April 12. Sun Devil Athletics is a Nike school and will benefit further from this association.
"When I arrived at ASU six years ago I noticed we were an athletics program which featured different shades of maroon and gold, different logos, multiple fonts and uniforms," Love says. "There was a lack of real consistency with regard to our brand.
During the unveiling, student-athletes representing the sports of football, basketball, softball and volleyball modeled new uniforms for the 2011-2012 season. All 21 of ASU's sports teams will receive new uniforms. These uniforms will incorporate consistent use of colors, logos, lettering and numerals. A brand and identity standards manual will be made available to licensees and university personnel detailing the new standards and design elements.
"As an athletics program and a university, we have undergone many changes over ASU's 100-year history," Love says. "We have studied our past and are fully committed to moving boldly forward into the future."
The rebranding adds two colors to the athletics color palette of maroon and gold: copper, for its prominence in Arizona history, and black, a long-anticipated return to the Sun Devil attitude.