20 Lounge Does Nails and Cocktails in Scottsdale
Published: Monday, October 10, 2011
Updated: Monday, October 10, 2011 21:10
There are only a few luxuries that a girl on a budget allows herself to enjoy, and the simple but pleasurable experience of a manicure and pedicure is something most girls are not willing to give up.
Yet, sometimes the feel-good experience is everything but luxurious. That's exactly why Valerie Griggs opened 20 Lounge Boutique Nail Bar in Scottsdale.
The hip nail bar offers an alternative to the run-of-the-mill nail salons most of us frequent. 20 Lounge gives clients an upscale twist on the standard mani/pedi at an affordable price and the salon has just launched a Bubbly Bar, serving champagne, beer and wine so that you can sip on your favorite glass of bubbly or beer while you're getting your nails done.
"I thought, well, let's put a bubbly twist on it," Griggs said about the new drink menu. "What girl doesn't love champagne?"
Along with the Bubbly Bar comes a brand new concept menu for the salon, which features simplified options and packaged deals, starting with a mani for $20, a pedi for $30 and a facial for $40. The salon even offers "manscaping" options for the grooming-conscious man.
The nail bar also offers other upgrades to services appropriately nicknamed "shots" like shellac, Minx, an extra massage, a sugar scrub and more. The shots are available at three different levels depending on which upgrade the customer wants: a "Single Shot" is $5, a "Double Shot" is $10 and "On the Rocks" is $15. In addition, 20 Lounge offers a Club 20 membership for even more discounts on services, along with other members-only perks.
"It has always been the mission of 20 Lounge to provide the highest quality services in a hip, relaxing and clean environment at prices that compete with even lower end nail salons," said Griggs in a press release. "This new menu is simple and makes it even easier for the customer to understand that you can get an amazing manicure or pedicure from a higher end salon with outstanding customer service without paying higher prices."
All customers who are a part of the Club 20 membership program get a complimentary glass of champagne with every visit. For everyone else, the nail bar has a $3 and $5 menu with various snacks, beer, wine and bubbly to choose from. Pick from Stella Artois, Widmer Hefeweizen, Marin Blueberry Ale and Lost Coast Mandarin, or have your choice from their list of sparkling wines.
The likeness to a bar doesn't end there. In fact, the entire nail salon is modeled after a lounge. The idea behind the concept, Griggs said, was for 20 Lounge to be reflective of a place you came to not only get pampered, but to truly enjoy yourself and have a good time. "From the moment you walk in here to when you walk out, we just make you feel good," said nail tech and designer Debbie Cunningham.
There is a very social aspect to 20 Lounge. Rather than having rows of individual nail stations, there is an actual bar where clients can sit side-by-side while getting their nails done. The set-up invites conversation with any friend you may have brought with you or with someone new.
Flat screen TVs play a rotation of music videos, and from pop and country to hip-hop and folk tunes, the music really gives an upbeat tone to the whole experience and beats the droning of the typical talk shows or soap operas to which most nail salons tune their TVs.
Across the salon a row of oversized, white leather chairs line up against the wall making up the pedicure stations. Gone are the jets and the massage chair. Instead, a wooden drawer pulls out from underneath each chair with a ceramic bowl filled with soapy warm water, which is removed and sanitized after every customer.
Good service is something that is sometimes lacking in this industry and customer loyalty can be hard to come by, but what sets 20 Lounge apart is the people. Here, you feel as if you can build the same type of relationship with your nail tech that you have with your hairdresser. At 20 Lounge, the belief is that the experience should be in the service and in the relationship with your nail tech, Griggs said. "We've taken it back to the designer," she said. "We said, look, you need to give this person great service; give them a great massage and give them a great pedicure."
It really encourages returning customers and provides a great setting for a group of friends to get together. "You can come here with your girlfriends, have a glass of champagne or a glass of wine and then go to dinner," Griggs said. "Start the party at 20 and then go out."
20 Lounge Nail Bar and Boutique, 7001 N. Scottsdale Road, #116, 480.699.6900