Reinventing the Meal: UberEATS cruises to the streets of the Valley

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Uber allows patrons to procure a personal driver with the click of a button. Now, with the advent of its newest endeavor, UberEATS, the ridesharing enterprise allows access to the same service if a customer seeks a burrito or a bowl of soup instead of a ride to work.

Similar to culinary courier companies like Postmates, GrubHub and Seamless, UberEATS partners with local restaurants to deliver on-demand meals to its customers.

“It’s great for restaurants that don’t have the infrastructure or platform for delivery, so we provide on-demand services so they can focus on what they do best, which is make great food,” says Taylor Patterson, Uber’s west communications lead.

Uber officially launched UberEATS in Phoenix on July 12. It is one of only 20 U.S. cities to feature the service.

UberEATS prides itself on efficient delivery, proven in the fact that one of the selected restaurant partners in Phoenix is ice cream shop Sweet Republic.

Sweet Republic has been a Scottsdale staple since 2008 and have since expanded to Phoenix Sky Harbor International Airport, The Phoenician, Whole Foods and have now been handpicked to partner with UberEATS.

“When I got the call from Uber, I thought it made a lot of sense given the infrastructure they already have in place here,” said Helen Yung, Sweet Republic chef and co-owner. “They’re a little later to the game but they have more resources than anyone else to dominate the market; we’re happy to be one of the few selected for the initial launch.”

Phoenix is a hotbed of up-and-coming restaurants and is the sixth largest city in the country, so it was a wise move for UberEATS to expand to the Valley, not to mention Uber’s on-demand car service had already made a name for itself here.

In addition to skyrocketing business for local restaurants, UberEATS provides an advantage to existing drivers who can now choose to deliver food during slow hours.

“I think for them, getting into UberEATS is really more about seeing how they can combine different services, how they can combine their existing fleet of drivers…I think it’s sort of like a play on their current business and there’s a lot of synergies between what they’re doing with rideshares,” said Uber driver and rideshare blogger Harry Campbell.

Users must download a separate app to order food, but may log in with an existing Uber account. Delivery will be available 8 a.m. to midnight.

“[For] someone who’s already using Uber, it’s already a lot easier to convert…as opposed to someone who’s never heard of Uber or has never been involved with any sharing or on-demand company in the first place,” says Campbell.

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