This Weekend: Vektor Vodka Hosts US Launch at White Russian Party
Published: Friday, February 22, 2013
Updated: Friday, February 22, 2013 14:02
Everyone loves a good ol’ glass of iced vodka to pump a little extra warmth through the body during these cold months. But what about a vodka so smooth that mere seconds after it hits the lips you have finished the delicious drink in hand and are thirsty for more?
This vodka could be none other than the newly released Vektor Vodka, grown and bottled in the birthplace of vodka – Russia – by Arizona resident Mark Williams.
"We created it here and we're based here, but the vodka is actually distilled in Russia,” says Mark Williams, founder of Native Spirits Limited and brand owner of Vektor Vodka.
Vektor is no run of the mill vodka. This alcohol gem is distilled seven times at the oldest distillery in Samara, Russia, and produced from an organic winter wheat that makes for quite the glossy and savory sensation when consumed.
Vektor Vodka started as a mere suggestion from retired professional baseball player Matt Williams, who introduced the concept of importing vodka to Williams. However, after conducting thorough research on the vodka business, importing and distributing this sophisticated Russian juice developed into a passion and way of life for Williams.
"This is the first time I've ever been involved in the alcohol industry. Over the last five years, I've learned more about the industry than you can ever imagine," he says. "It's actually quite interesting, too, but fun, fun job to do."
A vodka’s ingredients, distillation process and essential eye-grabbing packaging, are all important in making good vodka, Williams says.
Aside from winning the Double Gold Medal at the Wine and Spirit Wholesalers of America 61st Annual Conference 2012 Spirits Competition in Las Vegas, Vektor Vodka has already spread its seed across the state of Arizona through famous partnerships with NASCAR and the Phoenix International Raceway; Bobby LaBonte drives No. 47 Vektor Vodka car. The company is also the official vodka of the Phoenix Suns in the NBA, Williams says.
This weekend, locals will have a chance to sample the award-winning vodka during Arizona Cocktail Week and the public launch of Vektor Vodka at the W hotel in Scottsdale.
Attendees can sample Vektor while enjoying scene-setting music from national recording artist Kelley James and mingling with fellow vodka enthusiasts,Vektor Vixen models, ballerinas on pedestals and socialites. The launch is “White Russian” themed, so bare that in mind when getting dolled up.
W Scottsdale, 7277 E. Camelback Road, Scottsdale, 480.970.2100, Saturday, February 23, 8 p.m., 21+
Williams provided College Times with his favorite recipe to make using Vektor Vodka, the Moscow Mule.
Vektor Moscow Mule
Fill rocks glass with ice
In a shaker, add ice, 1 ounce Vektor Vodka, 1/4 ounce fresh lime juice, 2 ounces of ginger beer, 1 tsp of sugar.
Pour in glass over ice.
Garnish with lime wedge.