Sharam Tayebi Predicts, Withholds the Future of EDM
Published: Friday, June 22, 2012
Updated: Tuesday, June 26, 2012 19:06
You may know Sharam Tayebi as half of Grammy Award winning house music duo Deep Dish that dominated US dance music scene with hits like “Flashdance” and “Say Hello.” After years of sharing the limelight, Tayebi decided to branch out and launch his solo career as Sharam.
Since his departure, the DJ and producer has brought the house scene a number of top 20 gems like the remix of Eddie Murphy’s infamous “Party All the Time” or Daniel Bedingfield’s “If You’re Not the One” and successfully launched a number of acts through his Yoshitoshi record label.
The man has earned the respect of those in the industry for being an evolving, high-energy DJ with a keen ear for good electronic music.
Fresh off a six-date tour of Brazil, Sharam is aboutto embark on a brief US tour to support his new album, Night & Day, which comes out in July.
College Times: You’ve been a mainstay in the American electronic music scene since the ‘90s. Are you happy to see how much the genre has grown in popularity in recent years?
Sharam Tayebi: Yes, we’ve been hoping for this day for a long time and it’s great to see EDM get the attention it deserves. Having said that, the problem now has become that “corporate” America has smelled the money so, as good as its been for the electronic acts and all the entities involved, there is going to be an inevitable backlash as everyone is going for the safe cookie cutter approach of booking DJs that sound the same and are playing what’s on the radio to cash in. This usually means creativity gets tarnished and many great DJs [and] acts that deserver to be heard end up getting sidestepped – which leads to the crowds getting tired of listening to the same thing over and over. Electronic music is about diversity and hopefully it will continue to grow on that basis.
We haven’t seen a studio album from you in a while.
I had one in the works for couple of years that’s been put on hold due to circumstances beyond my control. But I have my new compilation album, Night & Day, that comes out in July that I’m very proud of. It’s always exciting to see people’s reaction to a new project – single, album or a compilation.
Since your departure from Deep Dish, how have you evolved musically?
Evolving musically is a state of everyday life for me, so you go through different influences at different points of your life and career.
You seem to be constantly re-inventing yourself and moving in unexpected directions with your music. What’s your mindset when it comes to creating a track?
I’m always looking for ways to challenge myself as an artist and at the same time evolve. So often times I opt out of the obvious or easy path and try to do something different and creatively challenging. My new album, Night & Day, is an example of that thought process. My aim was to showcase two opposing ends of the musical spectrum and the feeling one might experience from a DJ set at a day or night party. "Day" presents the groovy, deeper, more tech-y and sexy side of things at a beach party at Space Terrace in Ibiza or a pool party in Miami or Vegas where it’s more about the total vibe, while "Night" represents a fun, full-on primetime approach where there are more melodic and sing-along moments like you'd experience at a night out at Mansion and LIV nightclubs in Miami or Pacha in Ibiza.
You have some major names under your label. When it comes to your producing and recruiting talent, what gets your attention?
Being different. There is a lot of ‘samenessness’ – if there is such a word – in music, so I look for the next fresh thing, the next cool idea or that different approach to making a club track sound great.
There is this energy about you that comes through in interviews and even on your Facebook posts. How do you translate that to a live set? Are you just having the time of your life up there?
I love what I do. I really enjoy playing music to the crowds and creating music and all that goes with it. You have to be able to have fun with it otherwise it won’t last and it will get stale, and people will know you are not in it for the right reasons.
Is there any chance that the Deep Dish duo will reunite at some point in the future?
The million dollar question!
We love being left in suspense.
Sharam, Axis-Radius, 7340 E. Indian Plaza, Scottsdale, 480.970.1112, Saturday, June 23, 10 p.m., $10-$25