Pumpkin spice season is upon us! Whether you’re an addict or a hater, you can’t deny the fact that fall is inevitably tied to the arrival of the PSL, or pumpkin spice latte. Whether you’re indulging in an icy sip right now or plugging your nose till peppermint time rolls around, you can brush up on your autumn-flavored knowledge with the following facts.
11. AT THE ROOTS
While pumpkin has always been around, the pumpkin spice flavor got its start in 2003 when Starbucks debuted it as a limited-time, seasonal option.
10. WHAT THE FLAVOR
The pumpkin spice obsession has triggered a number of specially flavored products, including pumpkin spice butter spread, Pringles, pasta and dog treats!
9. ALL THAT DOUGH, THOUGH
According to a 2015 Forbes study, Americans spend close to $500 million on pumpkin-flavored products each year.
8. TOO MUCH OF A GOOD THING
We love a pumpkin-scented air freshener as much as the next person but students in Maryland might be swearing off the aroma for a while. Earlier this month, a pumpkin spice aerosol plug-in at a high school was so strong the building was evacuated and five people were hospitalized earlier this month.
7. THE FLAVOR THAT ALMOST WASN’T
Pumpkin spice nearly missed the cut at Starbucks! Brand manager Peter Dukes fought for it amongst flavors like cinnamon spice and chocolate caramel and with a few tweaks, eventually got it into stores.
6. THE COMPETITION
This year, Starbucks debuted the new Maple Pecan Latte, prompting speculation that pumpkin spice might be on its way out. Judging by the 3,000-plus #PSL posts per day, it looks like the latte classic still has some legs.
5. PENNIES FOR PSL
With great taste comes a great price. A MagnifyMoney study found retailers charge an average of 7.98 percent more for pumpkin spice products.
4. FAKE FANS
Are you “one-and-done” when it comes to the almighty PSL? You’re not alone. On average, only 8 percent of pumpkin spice latte customers buy the drink three or more times during the season.
3. THE SECRET FORMULA
Most pumpkin spice flavors are a combination of cinnamon, ginger, nutmeg, cloves and allspice.
2. ONLINE PERSONALITY
The pumpkin spice latte has its own Twitter account with over 115,000 followers.
1. BASICS OF BEING BASIC
While it’s hard to track the flavor’s rise to its status as “the most basic drink ever,” most historians place it around the flavor’s ten-year anniversary. A decade in, its limited shelf-life made it a can’t-miss flavor for coffee addicts across the country.